Arc Electrical is a rapidly growing electrical contractor making its mark across Ontario’s commercial, institutional, and industrial sectors. With a team of over 40 skilled professionals, Arc delivers projects from end to end across the province — and has its sights set on expansion beyond it.
The Challenge
Arc Electrical came to CloudSprout with a broad but vital request: support. Their internal systems were spread across numerous software platforms, creating inefficiencies and unnecessary costs. A stronger technical foundation was needed — one that could scale with their growth while simplifying day-to-day operations. They also needed a new website to better reflect their capabilities, plus consistent visibility across social media and professional platforms to strengthen brand recognition and attract new business.
Project in Pictures
Our Solution
We started by mapping Arc’s digital ecosystem — nine different software systems powering everything from operations to project management. With a new CRM already underway, CloudSprout stepped in to smooth the transition and help align tools, teams, and workflows. Technical Support & Integration: We provided ongoing support for CRM implementation and software optimization, bridging communication between teams and ensuring seamless setup and adoption. Website Design & SEO: Our team designed a modern, functional website that not only showcases Arc’s growing portfolio but also acts as a magnet for ideal clients through targeted SEO. Digital Marketing: We launched coordinated social media and content strategies to build consistent brand visibility across multiple platforms. Process Optimization: Through custom reports and strategic recommendations, we identified ways to cut costs, improve efficiency, and prepare Arc’s systems for future expansion. From day-to-day fixes to long-term digital planning, CloudSprout became Arc’s go-to tech and marketing partner.
The Impact
The transformation was immediate and continues to grow. Triple the Online Visibility: Combined SEO and content marketing efforts tripled Arc’s digital reach. Operational Efficiency: The new website now supports both client engagement and administrative functions such as job applications and staff intake. Scalable Systems: Our automation and CRM support ensure that Arc’s technology evolves as the company expands — no growing pains required. A Trusted Partnership: CloudSprout remains a dedicated technology and marketing ally as Arc continues to light up new markets across Ontario and beyond.
