Cakes by the Lake Niagara is a beloved home bakery known for desserts that look amazing and taste even better (trust us, we’ve seen the proof). After years of bringing joy to celebrations across Niagara, the business had built a loyal customer base — but the backend operations were starting to feel less sweet.
The Challenge
The challenge came in two layers (pun intended): No Online Hub: Orders and inquiries lived only on Facebook, making it hard for new customers to browse, book, or even see the full portfolio of work. Lost Time: As demand grew, more and more time was spent managing logistics and answering the same questions — instead of doing what matters most: baking. The goal was clear — streamline communication, modernize the brand’s digital presence, and make it easy for customers to order without losing the personal touch.
Project in Pictures
Our Solution
We saw the bottleneck and got to work baking up a cleaner process. Website Design: We built a sleek, mouth-watering website that beautifully showcased the cakes, cookies, and custom creations. Smart Automation: A simple intake form with automated responses now handles repetitive questions — saving hours every week. Booking System: Every order request is now routed straight to the owner’s inbox with all the details needed to start baking, no back-and-forth required. The result? A system as smooth as buttercream.
The Impact
The difference was instant — and measurable. New Clients: The new website became a discovery hub, attracting new customers from across the region. Simplified Workflow: Returning clients now use a straightforward “Place Order” form to book desserts anytime. More Time to Create: With automation handling inquiries, the owner spends more time baking and less time messaging. What started as a simple website project turned into a complete workflow upgrade — proof that the right digital setup can make even a small business rise.
